Thursday, 20 October 2016

Logo Research

Here are some logos which are from similar artists to the band we created so we are going to use these as inspiration for our own band.



Jess Glynnes logo is simple yet beautiful. It is bld and stands out, this is what we want.






Ed Sheeran - Is a simple design with his name and a dog footprint.


1D is a boy band which we can compare to. Their logo is simple aswell yet instantly recognisable.


Tensnake is our original artist.



Blues Brothers

Tuesday, 18 October 2016

Album Cover Idea

Off the back of our Album Cover inspiration post we have developed a couple of test album covers. We have used the off white background colour with the image and text on top.



We also tried out a third idea with a pattern in the background which didn't work as well. The design didn't work because the pattern made it hard to read the text.



Monday, 17 October 2016

Album Art Inspiration

Below i have listed three album covers which we are using as inspiration for our own. An aspect of the covers which we like is the simplicity with a block colour theme. The first two covers are of a very similar style with an image on an off-white canvas so it shows up on websites such as iTunes. This is an aspect we are going to include. We also liked the colour scheme of Roy Woods album along with the simplicity. The colour scheme is slightly dark for our band however the theme is something we will consider.



Friday, 14 October 2016

MTV Script

Below is a script for the presenter to read to the band. We wanted the responses to seem spontaneous so we only planned short parts of the responses.


Presenter: " Today i am at the school where it all started for the band avenue. Lets go meet the band."

Presenter: "Who are you? Tell people who might not know?"

Presenter: "Avenue is an interesting name, where did it come from?"

Avenue: Anecdote about where they lived. Lead into fan base in Iceland.

Presenter: "How is the music video coming along for your single Pressure?"

Presenter: "What type of visuals are we expecting from the music video which is coming soon?"

Presenter: "Final question. What is with the hats?"

Shotting Plan for between 18th and 22nd

This is a plan for what we want to get filmed next week between 18th and 22nd of October.


Friday, 7 October 2016

Similar Videos

This is similar dancing we want to have in our music video. It is very happy and energetic dancers. This is the type of dancing that fits our genre. We would have just have 3 people dancing about rather than a full crowd. The type of dancing if from the 70's which fits. The colour of the costumes matches the brightness and makes the video pop.



This is the sort of dancing we want to involve


Social Media

Below is a list of the social media accounts we have created and are maintaining for our band.

Twitter - @avenueofficial
Insta - @_avenue_official_
Snapchat - @avenue_official
Facebook - Avenue Official

Digi Pack Research

Below is some research into Digipaks mainly looking at front covers.

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Evidence of filming

Below is some evidence of our first day of filming.















Props

Below is a lift of props we are going to use...

Suits
Hats- old fashioned
Desk
Chair
Desk items such as pens/paper
Folder
Kettle
Mug
Speaker
Sunglasses
Ties
Paint
Colour Smoke Bombs
An example of the props. Suit. Desk. Chair. Pens. Etc.

Thursday, 6 October 2016

Risk Assessment 1- Avenue

Below is a Risk Assessment for the Avenues where we are filming the opening of our music video.

Wednesday, 5 October 2016

Location Ideas


Below is a list of Locations which have been used in the shoot...


Road- one of the avenues. (Fifth Avenue was used.)

Bridge- Next to the avenue.

Play ground- In a park near the avenue in Springfield.

Field in West Hanningfield

Drama studio at GBHS.

Tuesday, 4 October 2016

Opening Sequence Practice

Today we did a practice take for our opening sequence. We ran through the dance moves, the camera angles and movement and also the editing process. By doing this practice we assessed the technicalities of the sequence. For example, the opening shot of the zoom might be avoided as it looked to unstable and we thought cutaways might look more professional.

Monday, 3 October 2016

Steal-O-Matic Video

These are the kind of shots my group and i would want in our end product.

Permission Message

This is the message we sent to Tensnake the artist who created the song Pressure that we are using for our music video task. The message was to make him aware of the fact we are going to use his song and to ask his permission.


Location Recce

Nathan and I went to the locations that we were thinking of using for our groups music video and scouted them out and took photos of certain framings; mostly of the long shots that would be used.

Low Angle Tilt Up Shot - Location: Graffiti Wall



The picture shows how we plan to use the stairs at the wall to our advantage of creating a shot that is different to the general midshots and longshots that we would continually fall back on.

(NOT) Shooting against the Graffiti Wall



We decided after looking at the location that shooting against the graffiti wall wasn't the feel that we wanted in our video, maybe if it was covered in block colours or more artistic graffiti then it would be different but this "chavy street" look doesn't fit our video in our mind.

Shooting in a grassier area, a Longshot from a High Angle



This type of location really filled the frame but you can see the concrete space in the centre which would be useful as an easy space for the band to stand and do their performance.

(NOT) Shooting inside abandoned building



We decided that firstly this shooting location would not be worth the work when we could easily shoot somewhere else and that to be able to shoot inside we would need some lighting and a generator and working with a strict shooting schedule this could be hard to work with.

Shooting longshots around this cabin, as well as other shots closer and within




This area has some interesting scenery to play with within the composition of the frame, also if we shot at this time again (sunset) I thought the lens flare could be used interestingly.

Shooting walking sequence down a road



I just like the symmetry that can sometimes be found down a road, of the nice framing that can be seen. We also thought of doing these shots down one the other avenues nearby...


As you can se this length of the road vastly improves the shot, giving that real sense of depth and as seen on the photo of the map we have six different avenues to choose from on the day that we shoot this location, so we can find the one least filled up with cars.

Longshot of group walking across field (red smoke)



This field with the lighter ground compared to the green hedgerows and trees and blue sky makes for a nice three colour spread across the frame and picture (even though the colour was going by this time, this shot at Golden Hour would be fantastic).

Other Locations :::





Saturday, 24 September 2016

Annotated Lyrics

Below is a plan for our music video based around the lyrics of the song.

Song Pitch Feedback

Pressure This first song is by Tensnake. Its duration is 2 minutes 54 seconds. The feedback we got from this song was very positive. Everyone enjoyed listening to the song when we played it. Everyone started to dance and move with the beat. We were singing alone as we knew the words. The class said the song was different to any other groups choice. Also it as different compared to other music videos we had already seen. The group said it should be colourful and happy. A lot of dancing about. Our teacher said we should look at 70s videos and maybe base our idea around this. Maybe involve us in suits and older style clothing and props. Not edgy though.

Limits Lie
This song is by Jamie T. It duration is 4 minutes and 11 seconds. Everyone again liked this song choice and thought we could make a good video out of it. The song is a lot slower and less happy than pressure. Secondly people said it would of got boring later on in the video as the tempo stays the same throughout the video. People still said the song would of matched our actor by doing many close ups of lip syncing. This  would of looked good. However everyone still had the first song in mind while listening to this one as it is catchy and happy an they enjoyed it more. This song would of been a bit more edgy. More ideas where darker shots with close ups. Also a story being told and cut to in-between the shots of the artist lip syncing. At this stage people where certain we was going to do pressure as the majority preferred that

 
 
He is the same
This song is by John Bellion. The duration of the song is 4 minutes and 1 second. The artist is America therefore you can tell this in the lip syncing and the locations we would shoot wouldn't look like was in America and would look very English. Also the lip syncing may of not matched. This song is up beat again and the feedback we got was positive again. Everyone liked each of our choices. This was different again to the other two we had decided. The ideas put forward was a sound board being played with in time with the beats a the start having a dark room with the sound board lighting up and then a silhouette of a hand moving about the board. Also it sounded quite futuristic. Also a split screen when the artists voice is being used for more than one of the sounds. Finally it has swearing involved which the teacher didn't agree with. However we had to decide in the end and everyone was still telling us to do pressure.

Friday, 23 September 2016

Website Research

This emaze contains website feedback. We looked at Artists with a similar genre to our own such as Coldplay, Walk The Moon and One Direction.

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Group Song Choices

Below is the powerpoint we presented to our classmates to show the three songs we were thinking about choosing to create a music video for. They all liked 'Pressure' by Tensnake.


Wednesday, 21 September 2016

Music Lyrics Visuals

In this lesson we used our imaginations when listening to a song. We had to close our eyes and imagine what visuals would match the song thinking about the type of music it was and the lyrics that are in the song.



When i listened to the song i clocked that the genre leaned towards country which sparked alot of ideas in my head. I imagined a band playing in a town hall on a stage, I could see someone using an egg shaker in the beginning, with a few people watching and as the song progresses people get up and start dancing. I also thought that diegetic laughing and talking could be added in the background while this part happened.When the electric guitar with distortion comes in i imagine the band playing on a bigger stage with lots of people watching, possibly on the top of a hill in like a festival environment.

In the first verse the lyrics are about a person, this person could possibly have a narrative for the rest of the video. I imagined this person "Climbing up Solsbury Hill" on an evening and and looking out at all of the lights across the town. Another part to this narrative played on the lyrics "Come on son, i'll take you home" where i imagined a shot of a father and son in a car going through country lanes with lots of fields around them heading home.

Monday, 19 September 2016

Cross Media Synergy

In this lesson we looked at cross media synergy. Cross media synergy is the way that an artist is presented across all of there media platforms. For example Walk The Moon use the same image as the for there album cover as on there website. They also use the same font and colour scheme throughout the website, the album cover and the back of the album.

Walk the moon website homepage.
Walk The Moon Album Cover

Walk The Moon Album Back

Student Film Evaluations

Here are a couple of student music videos which i thought were successful.

Do My Thing



This music video is great from an editing perspective. There are hundreds of cuts, different cut screens and different frame sizes to add variety. The performance is also very good from both girls. The dancing is also very good and the lip-sinking is pretty much perfect. My favorite part of the video is where there is a four way split screen during a music interlude and each square changes to a shot of the second girl.

He Wasn't There



This is my favourite video out of the ones which i have seen. The performance from the girl is really stylish and likeable. The video appears as one continuous shot which is really creative but you can see that all of the editing effort was exchanged for Mise En Scene. The props are all extremely detailed and play a great part in setting the tone for the video. I also like how the girl changes outfits quickly to show the time passing. The lip syncing is also great.


Sunday, 18 September 2016

Music Video TImeline

Below is a timeline which displays some of the ways music videos have changed over the decades with some examples of popular artists from the decade such as Elvis in the 60's.


Sunday, 11 September 2016

Representation

Below are a list of Stereotypes which can be found in various music video's.
  • Three Stereotypes of women...

1. The Burlesque
2. The Stripper











          3. The Gangster Hoe






  • (Sigmund Freud) Voyeurism- Erotic pleasure gained from a sexual object.
                           
  • (Laura Mulvey 1975) Male Gaze- Most media is made by men, display rather than narrative, power of display

                          
  • Exhibitionism- Female performers in control of inviting a sexual gaze.
                         
  • (Andrea Levy) Raunch Culture- Women are treated like objects
                        
  • Female Gaze
                       
  • Homosexuality
                      
  • Strong Dominant Female
                     

Artist Profile


Below is an Artist Profile PowerPoint about Ed Sheeran.


Wednesday, 7 September 2016

Evaluation of Prelim Task

1) Who did you work with and how did you manage the task between you?

I worked with Nathan, Joe and Rory. The team worked well as a collective we all acted and all completed the tasks together. Nathan took most of the responsibility with the filming, this was because of his keen interest in photography. I took the responsibility of editing the task, while the Joe and Rory spent the rest of the time completing the written work including the production diary and the location scout.

2) How did you plan your sequence? What processes did you use?

We planned our sequence by firstly watching the video and then creating a story board of each shot we had to make. We broke these shots down into our shooting schedule deciding on what shots to do on each days. The factors we had to consider while completing this was the availability of these locations, for example we used the school's minibus for one of the shots but it was only available to us on one of the days. Once we had the footage the editing process began which i took a lead in. We completed this by inserting the original video into the bottom right of the frame and then matching our shots with the shots in the original video.

3) What theories could you apply to the video you chose?
The editing in the prelim relates to Vernallis' in regards to cutting to the beat. This is evident in the first part with the close ups of the band which cut to the music. Varnallis also talks about a narrative being created within a piece. A narrative in this video is the history between the singers in the flashback parts.


4) What technology did you use to complete the task, and how did you use it?

We used a DSLR camera in order to film our footage, this ensured great detail throughout the video. We only encountered one problem with the camera and this was the inconsistency in focus, some shots were blurry and some looked great, this is something we will remember to think about when we are creating our music video. We also used a computer to complete the editing process of our video. We used the programme Adobe Premiere Pro to edit our video, this is a great programme as it allows you to have your footage in your workspace while you're editing so it is easy to drop clips into the video.

5) What factors did you have to take into account when planning, shooting and editing?

Thing we had to take into account when planning was the costumes, we all found clothing which was pretty similar to that in the video. We also bought a blow up doll to play Zain in our video in our planning stages this was for a humorous effect as it was a metaphor for Zain no longer being in the group. When shooting we had to take into account the lighting, this was because we were filming outside while it was sunny with some clouds. Some of the shots were quite dark but we tried to overcome this with the editing.

6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?

I believe that our music video copy was extremely successful, all of our transitions in the editing process were perfect and our footage was extremely accurate. To improve the video i would use some more accurate locations, for example we were supposed to use a bedroom for one of the shots but had to make do with a table and some green sheets. I would also try and improve the video by improving the focus of the video. I would also think about the sunlight more when filming to try and get a better video.

7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?

From this task i have learned a lot about transitions in a music video from an editing perspective. I understand that cuts in time with the beats are very important. Another thing that i have learned is the shire amount of footage we will need to collect. It took us three days to collect 30 seconds worth of film for our prelim task therefore for our actual music video we will have to take this into account.

8) How does it compare with filming an opening to a film?

I feel like filming a music video is a lot more relaxed then making a film opening as footage is going to be chopped and changed and there will be a lot less straight cuts. With my film opening Cohen we used a variety of long wide sweeping shots however, this prelim task used a variety of short shots.

9) What are your strengths and weaknesses as a group member?

As a group member i feel that my strengths are in directing and in editing. I have developed a lot of skills to do with editing after creating a variety of videos using Adobe Premiere Pro. I also filmed my film opening last year which required a lot of directing and i was very proud of our finished product last year. One of my weaknesses as a group member is that i am very possessive over my ideas and don't like it when my group members try to alter them. However, this is something i am improving on.

10) Looking at the other group's videos which do you think were most successful and why?

I believe the Wonderwall video was very successful. This is because the detail they went into in there filming process was brilliant. An example of that is the shot of Chirs' face in the reflection of a mirror.

Tuesday, 6 September 2016

Features of a music video

-Performance
-Artist/band lip syncing
-Narrative
-Repeated Locations
-Quick Cuts/ Multiple Cuts and transitions
-Dancing/ movement
-Choreography
-Cconcept
-Unusual locations
-Lyrics match visuals
-Mise En Scene styled to genre

Carol Vernallis

Below is a list of features which were theorized by Carol Vernallis.

  • Narrative- Either has a story, or bits of a story or none after.


  • Editing- Jump cuts, Breaks of the 180 degree rule, cutting with the beat, Juxtaposed frames and graphic matches.

  • Camera Movements and framing- Lots of different and unusual frames and movements.

  • Diegesis- Create a world in there video's.

As you can see in the video below by B.O.B, all of the above features are found in this music video. For example there are parts of a story where he is taking the women he loves around the world, there are jump cuts when the women is walking down the path at the beginning of the video. Another feature which is included in this theory is the quick zoom in the camera in the 26th second of the video, which is an unusual technique if found anywhere else. A sense of diegesis is created in this video where people have all the time in the world to travel and be in love. The video acts as a fantasy which makes it appealing to his audience.

Music Video Genre's (Performance, Narrative, Concept)

In this lesson we looked at Music Videos from through the ages looking at the first ever music video which was "Video killed the radio star" by Buggles and going all the way through the the video for "Telephone" by Lady Gaga and Beyonce.

We concluded that there are three main types of music videos...
-Performance
-Narrative
-Concept

Coldplay- Up and Up
This is a concept music video. The video consists of abstract sequences of different cultures and moments from history curated together in an artistic way to portray the world's quest to become a better place, the lyrics "We're gonna get it, get it together somehow" mirror the iconography of this video.



Ed Sheeran- A Team
This is a a narrative music video. This song is based on the narrative of a young women who has been forced into prostitution to aid her drug addiction. The video matches this story and follows her story throughout one night.



Catfish and the Bottlemen- Soundcheck
This is a performance music video. This is a typical low budget music video which is typical of a band who is still 'finding there feet' and making a name for themselves. This is also typical of a heavy rock band. The video is quite dark and moody and displays the band members playing together in a dark space.

Saturday, 27 August 2016

Audeince



How do I consume music?

- I consume music all the time. When i work, when i study when i relax. Music is the a multi modal device which can be used in all circumstances.

- I usually listen to the same music through out the day and not change it due to the time of day.

- I consume music in numerous places such as different transport vehicles, my house, basically any where.

- I usually listen to music by my self because of the genres of music i listen to which other people aren't really fond of.- There are many different reasons why i listen to music, the main ones it that i just find it relaxing and is a way i stop from getting bored. But sometimes it depends on how i feel i some times play music to match my emotion. I use music for every thing, to sleep, escapism, distraction.

Tuesday, 2 August 2016

Props for Prelim


Prelim Production Diary

Wednesday 13th July - In this lesson we chose what song we were going to copy, we chose One Directions song History.

Thursday 14th July - Went out for location scout to find places to shoot parts of the video and discussed other places that we could use.

Friday 15th July - Storyboard of video, we each took around 12 seconds of the video part that we are copying.

Monday 18th July - Started shooting, bad weather (rain) ended it early.

Tuesday 19th July - Good sunny day shot the scenes that were outside

Wednesday 20th July - caught the last few filler shot and edited the video together.

Prelim Shooting Schedule

We shot our Prelim over these two days and there was not any real plan on what to shoot each day, it was very sporadic because we could only shoot this prelim in this short amount of time.

Monday 18th July - The green screen was free so we did all our shots in front that, those would be the ones that in the real video include the X Factor banner behind them and a few of the close ups of individuals. We then ran outside to do a few tiny filler shots.

Tuesday 19th July - We shot all the singing performance piece outside.

Wednesday 20th July - Got the rest of the filler shots that surround the performance bits (edited on the same day).

To improve our filming process for the actual music video we will try to set in stone our shooting schedule and try to stick to it better.

Monday, 1 August 2016

Prelim Story Board

This my storyboard of our 42 second copy of the music video for One Directions song History.







Friday, 29 July 2016

Location Recce for Prelim

Below you can see some key parts of the 42 seconds of the video we covered and where we scouted for the video according to their parts.