Carol Vernallis

Below is a list of features which were theorized by Carol Vernallis.

• Narrative- Either has a story, or bits of a story or none after.

• Editing- Jump cuts, Breaks of the 180 degree rule, cutting with the beat, Juxtaposed frames and graphic matches.

• Camera Movements and framing- Lots of different and unusual frames and movements.

• Diegesis- Create a world in there video's.

As you can see in the video below by B.O.B, all of the above features are found in this music video. For example there are parts of a story where he is taking the women he loves around the world, there are jump cuts when the women is walking down the path at the beginning of the video. Another feature which is included in this theory is the quick zoom in the camera in the 26th second of the video, which is an unusual technique if found anywhere else. A sense of diegesis is created in this video where people have all the time in the world to travel and be in love. The video acts as a fantasy which makes it appealing to his audience.