Digipack - Lyric Part Inspiration

Two albums that i own at home both have this scrippled, doodle-esk writing within their digipack booklets within them, i really liked this informal style to the booklets, breaking the mold of the regimented nature of the media.

I wanted it to be on our digipack to bring that informality of the group across also a design aspect that looks different form the average load of typography.

Digipack - CD Inspiration

I really like the simple aspect to CD designs, everyone in the class was doing pictures all over their CD's and i wanted our groups to be different, not just following the crowd of pictures on the CD because i know for a fact a lot of CD's within albums don't actually have pictures on them, instead they do just have the songs and the band names and maybe some logos of the band or a design of some sorts, rarely they are actually photos.

Evidence of filming- Gym Scene

Here is some evidence of filming in the gym scene.

Foley

The create our intro and outro we had to create foley. In the track above the first part is pen sounds as our original intro idea was Joe writing the song name and the name of the band on a piece of paper, this idea was scrapped however we kept the foley to refer to in our evaluation. Other foley in this clip includes knocking, folder slapping and shouting.

Magazine Cover

Here is the finished magazine cover. We chose to use the bands colours in the background along with a fun picture of the group members in order to show the genre of the group. The collection and images and text is typical of Q magazine.

Feedback for Peers Websites

Below is the feedback i gave the other groups for there website first drafts.

Tori Lorent
The image is really clear and sharp and the setup looks extremely professional with the navigation bar at the top.
I think it would look more professional if there wasn’t a personal quote on the home page and maybe if there was a description about the website and the artist.
Try to use a higher variety of images in the gallery. There is 4 in the same location.
Change URL.
Overall a really elegent website.
7

Stellato
First thoughts aren't great. You have some really nice photos on the home page however the slide show is way too fast and the images are all different sizes. It makes my eyes hurt. The slideshow will work better if it is a lot slower.
Entrance to website isn’t obvious. Didn’t even see the link in the corner.
On entrance to the website the layout is quite chaotic however the images and text complement each other nicely.
The layout of the gallery needs improving. They're all different sizes and are not coherent.
Overall, it's just a little work on layout and it will be really good!
3

Luella
The tiled background is an eye sore. The boxes are a good idea however they start halfway down the home page so should be adjusted.
I really like the navigation bar at the top with the logo.
Overall, change the background and sort out the layout. Has potential though!
4

Sempa
There is a big pace on the home page. I scrolled down and was very confused.
Create a box to put the text in. The images are poor as well.
Lots of unfinished pages.
1

Ivory
Brilliant modern looking opening image.
The text is quite hard to read at the bottom of the home page.
The amazon, itunes, google boxes are all different sizes and different size spaces apart from each other.
The title on the news page is too far to the left.
Overall, the layout is lovely and detail of text is fabulous.

Heidi
I don't like the home page image. Heidi is out of focus which isn’t great as she should be the focal point.
Bio has a good amount of information.
The photos move too slowly and you can speed them up of skip pictures.
I don't like the blog style layout. I prefer seperate pages.
Love the title at the top and the nav bar.
Overall, think about the images you use.
7

MYA
I like the funky transition as you scroll.
Home page is nice. You might want to think about giving a bit of information about the artist.
On the about me part. You could do it in third person as it might look more professional.
I prefer the separate pages rather than the blog style layout. But i guess that is just personal preference.
7

Avenue
3 very similar sections.
They arent hi res images. Learn what hi res means
Some useless boxes. Go to contact.

St. Dizier
The navigation bar is too small, the words are too small.
The latest news is really cool.
I love how the text is organised so it looks hand written.
The layout is really good. I like the separate pages rather than the blog style.
8

Feedback for Peer Video First Drafts

Below is the feedback i gave other groups for the first draft of there music videos.

Tori Lorente
I liked the opening with the lights i thought that the duplications matched to the beat well giving a good effect. The locations you have used are slightly boring and not iconic. At Hylands House you had a giant house to sing in front of but you used one of the pillars to stand against instead. There is also a leave colour effect in this part which seems pretty useless in combination with the rest of the video. Overall i would say to improve the video think of why you are doing things and what they bring to the video.

Sempa
I like the overall feel of the video. The black flashes seem slightly overuse and loose there impact as it continues throughout the song. I wouldn't reuse the same clip in the chorus although it looks really cool. Either make a new clip with the drawings of try something else.

Annika
The video is shot really nicely with a fluent combination of shots. I really liked the shots of the trumpet with the low angle shots giving it power. The only improvements would probably be to see if you can add any short narrative parts to line up with the lyrics.

AVA
I really liked the theme of being young and going out and about to fairs and baking with your sister etc. The video didn't flow well for me and some of the lip syncing was poorly used. To improve i would suggest you have a separate darker location of the singer to do the lip syncing and all the rest with the fun shots cut away from the main performance. I think this will give the video a nostalgic feel.

Iuris
Really cool song, obviously not completed taking into account there are all black parts. I really like how you have some of the leave colour as a main theme in your video its quite impactive and poignant. To improve the video i would try and find a better more impactive shot to find when the drop comes in because it seems kind of wasted at the moment.

Ivory
This video is stunning so far. I really like the idea of the singer over time getting crazier and i really like the idea. To improve i would probably find some good editing to match up to the beat of the song possibly like an opacity drop could be effective. Overall, not a lot to improve, really good video.

Luella
I like the idea you have with the narrative. I think domestic violence is a good topic to take and it works well with the song. To improve i would suggest that you are more creative with camera angles and think about who is being represented in each shot. The audience positioning is important because it displays the emotions they should have for each character. Better editing could be used to make it feel more like a music video rather than a short story. I would suggest try to do more cuts to make it snappier when the girl is packing her things to leave. This will make her seem in more of a rush as her abusive boyfriend is on the way home.

Feedback for Peers Digi Pack

Below is the feedback i gave to other groups on their Digipaks.

Tori Lorente
At first glance it is clear that the images have been stretched so i would try to crop these images. Really like that bottom right image. Obviously far from completed with bourders etc.
3

Sempa
I really like the look of the images. The effects look great and really work for the artist. I feel as though the bottom right image is too clean and should follow the trend of having effects on it.
8

Heidi
I like the polaroid images in the top right and the colours really work well for the artist. The boarders are way too big unfortunately and look slightly bland because they are just plain colours.
8

Annika
They are nice images however i do not like the font of the song names. Theres not a lot else i can say as it is not completed.
5

AVA
I really like the collage of the logos. The idea of the song titles on the note pad is really cool. It isn't completed and the duplication images look quite unprofessional, which could work for your artist.
4

Iuris
I like the little pictures and the box idea. It might look better if the boxes were square however this might take away some of the image quality.
9

Ivory
Well selected images of Tilly which work well for the artist. The images are all the wrong size as they're not square. The bottom left image of the trees doesn't link well with the rest of the digipack.
7

Luella
The images are all really nice and i like the warm feel it has. If i were to change anything it would be the font of the text.
7

Intro and Outro Planning

I had the idea to bring a loose narrative into the music video via an intro and outro clip. The narrative would be that a worker is daydreaming at his boring 9 to 5 job and a folder is slammed on his desk and he opens it and it has the band name and song inside "AVENUE - MONDAY MORNING" and then the rest of the video ensues and then at the end the video fades to black and fades out of black to the same scene but the worker opens the folder and it is just filled with the usual corporate paperwork.

Beginning shot :

• Foley of the background noise of office environment.
• Bird Eye View Top down shot from high angle, slightly in front of the workers head so the shot isn't taken up by the top of the head and instead just the hands and sleeves. Full frame is to be taken up by desk.
• Office worker has hands clasped, twiddles his thumbs, taps the desk etc and then a yellow folder (to match the one in the video) is slammed on the desk.
• Voice heard in background " Get me those spreadsheets by the end of the day!"
• Worker opens folder and the first page is the band name and song title for the video, use label pictures for synergy across website and digipack.
• Spin up for spin up transition into the rest of the music video.

End Shot :

• Fade in from black.
• Voice shouting in background amongst office environment foley "Joseph stop daydreaming".
• Worker re-opens folder and it is filled of corporate paperwork.

Filler Shot/Pick Ups Planning

Folder Hand Over
Below is a gif of the folder hand over shot that we want to reshoot, maybe as a close up, extreme close of hands connecting with the folder, kind of like Quentin Tarantino style, with his really close up cut away.

Have to make sure to get the action exactly the same ::: JK reaches out with his right hand and grabs folder from Harry who is passing it with his righthand.  














Coffee Hand Over

Oliver hands the Coffee cup to Jk with his right hand and pours coffee into the mug with his left. Should get a extreme close up of the coffee pouring and water turning to coffee in the cup.

Intro and Outro Inspiration

Below is a video of Wes Anderson shots from his plethora of films, where the camera angle is completely pointed downwards, a birds eye angle, of the desk or whatever is below.

This style of filming is something I really like because its so refreshing to the eye after seeing so much "normal" visual imagery and I think it would be really good to include in our video.

My thoughts are to use this as a filming style for an intro and outro to the video.

 

Front Cover Inspiration

Below is inspiration that I found for the front cover of the album/digipack, I was struggling to try and find the colourful creative feel of the band and replicate it onto the digipack design. I google searched images and found this Robin Thicke album cover.

It inspired my design because there are three images of him on the cover, our band contains three people and gave me the idea of how to present them behind the frontman, which is JK. And then my play on the colouring was to instead of just copying green and red colour of Robin Thickes cover, we decided to run with the colour of the hand prints on the bands faces rather than filter them completely through a colour.



                 

Tour Poster

This is our completed tour poster.

Poster Development

This is the first poster i came up with. The image was really clean and it felt like we was walking out of the poster. You could clearly see all three members with Jk at the front as he is the main artist. All the information i needed could be put around us so none of the writing would cover us. Secondly the title was bold and the dates were clear.

This was my second ides of using us in the play ground but there was not that much space for text so I cloned the pavement more but this looked out of place. I like there quality of this photo and we all looked the same. Its is in our music video therefore people wold know the link. 

I had the idea of using the bridge shot however we looked a but fuzzy as we was quite far away. I used this text as it links to our digi pack. The tour dates are difficult the read on the plants therefore this idea couldn't be used. The date need to be clear and displayed well. The shot does look nice and is in our video again.

The 4th idea i had was using a shot down the avenue as this was our first scene. furthermore i used the smoke bomb and cloned this in as Nathan was going to use this on 8r digipack. This gave me nice space to write all the dates and the title. The concrete make a nice space for the tour title to go and it stood out. However we decided the smoke didn't work on the digi pack or poster so we did not use this in the end.

As the colours made it hard to read the text due to all the colour we had the idea of putting in a block colour background so the dates could be displayed. Also we added in the smoke still around the edged to create the synergy needed. This text was more formal and bold however this didn't match our theme through website and digipack.

Label Maker Idea

Below is the link to the website that generates the vintage labels that i used on my digipack to give off that vintage feel, that 70's older generation vibe, where everybody had a label maker.

We used these vintage labels across all of our media to have synergy across everything to do wth the band; the digipack, the website and in the video.



The website :::   http://imagegenerator.fuzzimo.com/embossedlabels/

Examples of Label's created for the digipack

Avenues Audience

Below is a presentation looking at the audience of our band Avenue.

Teacher Feedback on DigiPack 1st Draft

Below is the feedback from Mrs Field and Mrs Brookes on my groups digipack (1st Draft).

The smoke bomb collage is ugly and doesn't synergies with the three images above and it distracts from the nice images on the front and back cover of the digipack.
The fonts need to be the same on the back and the front covers.
Find another picture of Olly where he doesn't look so "zoned out"

So what i am going to do is assess what we can do to still incorporate the smoke within the digipack for synergy from the video but in a way that makes it look more like smoke and not a "little chef table" or a "hospital gown" in the collage state that it is currently in.

Also for the text i want to make the word appear as if from an old label maker to mix in the vintage vibe that comes along with the modern sounds of the band.

Music Video 1st Draft Feedback

Below is the feedback from our class, teachers and an ex student who is now a music video director.

Avenue first draft: love the way the background is out of focus at the start and at 40 seconds when there’s blurry grass in the foreground! good quality footage makes a big difference! the ending is great, it really builds up into that finale. when the words appear, i think it might look better if they were in the same split box effect with the black border as 2:36 and 2:40 instead of just overlaid? I feel like when the words come up at an angle it looks a bit unprofessional and less bold than if it was in the same effect as the other clips or even if it was just all bold across the centre of the shot like “head” and “paint”. really fun to watch! really original!

Avenue:

This is just awesome. So many clever little setups, expertly performed - genuinely funny (which is probably the hardest thing to pull off). Some great camera work, love the roundabout idea. The whole smoke bomb sequence onwards is bloody genius, the smoke matching the ties, the split screen and the cheeky end shot in the media labs. Top bloody marks!

Avenue: We got full top mark ticks from this student. Also the student said editing is amazing and is simple but makes the video. End shot needs improving.

Avenue: We got top mark ticks. Level four they stated. Also again they said end shot is needed to be changed and one or twos shots throughout.

Avenue: Top mark ticks, level 4, Amazing.

Avenue: They said Monday Morning isn't a good name for our video. They liked the walking shots. They didn't like the subway background as it looked grimy. Also close-ups looked excellent. The split screen they were torn on.

Avenue: The unfocused shot on the first scene needs to be corrected. Low angle shots were not in time. Walk through forest needed to be sped up. They also said they were a bit dull. JK jumped a little higher after smoke bomb scene.

Avenue: Good video and holds enough interest throughout.

Avenue: just change ending.

Avenue: 1st alley shot is not good quality, level 4. 'Mad effects' and fluent theme.

Avenue: Out of focus first shot. The editing they liked. Don't like the subway shot. Don't understand walking through forest shot. They liked the colours of the playground and the theme red, green and blue. Don't like the drama studio shots. Don't like the ending shot. Could have birds eye view shot.

Avenue: Love every part. little out of sync in science room.

Avenue: Change colour of Olly's tie.

Avenue: Love the colour theme. The idea of the photo shot transition just needs reshooting.

Avenue: Don't like montage of shots together. i love all other shots especially powder paint.

Avenue: Don't get walking through forest. Camera shakes sometimes. 37/40

Avenue: Don't like parts with words.

Avenue: LOVE, LOVE, LOVE. the forest scene doesn't fit. The unfocused first shot looks out of place.

Avenue: Pretty flawless. Camera does shake on occasions and a couple shots loom a bit false/out of place.

Avenue: Like correlation with paint and lyrics. Transitions are cool. Favourite is 360 degree shot. Some shots unsteady, not sure about text over faces.

Avenue: This is so good. The colours are really vibrant and is enjoyable. The beginning shot goes out of focus and at times the camera shakes and moves too quickly.

Digipack (1st Draft) Feedback from Peers

Below is the feedback from my class on the first draft of the digipack...


Avenue – the images of all the band at the top looks really good with the text over their faces. The background for the bottom images looks good and works with the bands image. 8

Avenue· Like the colour clouds
· Don’t understand the CD
· Coloured hands on faces look good
· Don’t get the song name
· Don’t get all the writing over the faces
Avenue
The front cover is appealing straight away and the photo is really good. I don’t think the powder background really matches the digipack. The text on the back with the songs is a bit difficult to see and the font doesn’t really match the other font on there. The writing across their faces are cool but it means you can’t see the faces of the artists but the colours look good with the black and white. There is not much consistency with the colour scheme. I don’t think the spines match either. really nice as it is bright and eye catching. Although along with it being unfinished, on the back cover he titles of the songs can be a bit difficult to read, and maybe need to be made bolder.
2/10
Avenue
I like the idea that you have with the smoke that goes around the edges. I also like the vibrancy and brightness that you have throughout the photos.
To improve the Digipack though I would make the top of Digipack match the bottom better meaning it isn’t as consistent as it could be. Also where the lyrics go over the top of the spines you can’t see part of the words, so maybe change the background images. 7/10
Avenue
Really like the images, looks highly professional. It is very confusing for the eyes, as there is a lot going on – but is that to match with the music video? I like how each artist represents a different colour, however I don’t like the blue and pink background, as I think it looks a bit random. Overall, however, looks very good and professional. (Level 3)

Avenue
I like the top three pictures where it is the boys where the lyrics cover their faces as I like the black and white and then the pop of colour on their faces. I think there is a big difference between the top row of photos and the bottom row of faces and it looks quite messy. I like the front cover but personally don’t really like the background you have used on the bottom row of photos. I think the text on the list of songs on the album should maybe be in a bolder colour so that it stands out more. I think the colour of the cd which is grey doesn’t go with the theme of the digipack or the yellow writing on the CD. The yellow writing on the CD should maybe be changed to either red, blue or green so that it matches with the rest of the digipack.

AVENUE – Really like the 3 pictures of the guys in top however it makes it confusing with all the writing over their faces. Other than that I think it is really great as it highlights their synergy and how the guys are really like. LEVEL 3
Avenue
The 3 photos of the band are effective because it means we instantly know that they are ‘all together as one’. Furthermore, the image in the bottom corner is humours which portrays the bands image effectively. However, I feel the font on the front cover of the digipack could be massively improved and really undermines the creativity.

Avenue- I love this digipak, it all matches well and the colours blend well with each other. To improve the CD could have a bit more design on it.

Avenue:
Needs arranging properly but the design is good however the picture for the back cover needs moving. 7

Gym Risk Assessment

The following is a risk assessment for the gym part of the video which is going to be in the second half of the second verse.

Evidence of Filming- Smoke Bombs

The following slideshare has images which display evidence of filming in the Smoke Bomb scene.

Smoke Scene Evidence of Filming from hentonmedia

First Draft Digipak

This is our Digipak first draft.

First Draft Music Video

This is the first draft of our music video. There is still work to do to complete it but everything is going well so far.