Thursday, 20 October 2016

Music Video Director

Here is an example of a music video director and some information about him and his work.

Science Experiment



This is our science experiment for out science room scene. We used baking soda and baking powder. We did a test with both to see what one was more fizzy which would work better. In the actual scene we will use a test tube so the reaction shots upwards out the tube. We added in food colouring to make it a different color so it was stand out in the shot.

Band Dynamic Inspiration

This is a post about the band dynamic. We wanted to see how other bands interact with each other to make our performance realistic.



This is madness - Our House. The persona and the way the band acts is how we want to be. Its a nice and relaxed feel to there work. Also its fun and it looks like they are having a good time. Which makes the audience feel like the whole band us a good group of mates together and it makes it work well in he video. The video isn't serious and it looks like they have just pout it together randomly but this is what makes the video good. This is he sort of feel we want to give across and the theme of our song gives across this feel. When you listen to our song it makes you happy and its far from serious.


This is another Madness video which looks fun and joking. The way someone is sitting in a lock down a river then gets up and walk away with flippers on makes it look funny and feel different. Also the person running away from a Hurst down the road. Which would never happen in real life and therefore gives an unrealistic feel which makes it show the bands persona. The different people in different costume makes the video look like they're actually going to be like that in real life which we want to put across. Also when the band is in all the same outfits and are singing and dancing to each other gives off a happy and fun vibe. This dynamic come across well. The outfits shows they are together as one and no on is above the other so they all dress similar. All the people are singing which doesn't make one person the star. All of them are equal together unlike some other bands

Font Research

These are the options that we have to decide between. "Fine but make it quick" is going to be our album title. We need something which is bold and stylish whilst also being easy to read. This is why Nova is probably going to be the font we decide on using.

Story Board

This is the storyboard plan for the whole music video.

MTV Interview

This is an interview we recorded to introduce our band to there audience. We used MTV as the host of the video because this is where the best mainstream artists have there interviews. We have also seen lots of other videos of up and coming artist on this channel.

Video Plan

Here is a detailed plan of the music video from start to finish.


Close up over shoulder shot of JK writing out the band name and song, spin out transition.

Spin up transition (Casey Neistat) to Long/Wide Shot of the desk and subject/artist (JK) in the middle of the street sat at desk, JK’s head comes up once shot is still and starts singing the song:

Sitting at work on a monday morning then stands up and steps over the desk (or flips it?) and starts walking towards camera.

Spreadsheet files and Coffee Pouring Harry walks into frame with spreadsheets and hands them to JK and starts walking with him, Oli walks in also and hands Joe a mug of coffee.

Office work can be so boring JK chucks the coffee and files behind him. Still walking with camera.

But then there's the pressure, I’m under pressure. The trio stop walking, should stop at a midshot of trio shoulders and heads. On the first pressure oli flicks his head to the right and sings that to a new camera shot of him and flicks back to the trio midshot and then on the second pressure Harry flicks his head to the left and sings in his own shot and flicks back.

Casey Flip up transition - now into the Performance part in the drama studio (or other location) with the trio having different coloured hand prints on their faces (colour selection of just those colours on their faces, rest Black and White),

Midshot of trio again of singing, Keyboard starts - Extreme Low angle tilted up to hands playing the chords on a keyboard. High angle of someone hitting a drum on the snare beat.

Deadlines come and deadlines go - girl runs through a wide shot of the group playing instruments, she has a t-shirt on or a sign around her neck that says deadlines on it, maybe dances with JK and leaves when he needs to sing - and there's the pressure.

Casey flip up to a low angle shot tilted hup, wide shot of the guys standing on the mini hills/mounds of dirt (that are hopefully still there, behind the graffiti wall at the Essex Records Office) sing the chorus or next verser - revolution in my head

Red smoke filling background?

Props in this would be a pallet of red paint and a big paint brush, the people on the side can hold one of these things. Close up shots of these things, matching visuals with lyrics. Stand my ground = shot of feet on the ground moving about on the spot or

moving rocks.

Need to fill the little instrumental with something - Close up of certain parts of all the characters, arranging cuff, coming hair, close up on eye, shuffling feet, doing tie up OR this could be like a slow mo dance sequence

New walking tracking shot? Singing the next verse

Hot as fire cold as snow - we should shoot a part all dressed as scientists - lab coats, rubber gloves, goggles, tongs - in the science department, bunson burners and mixing chemicals, something to overlfow would be cool - 3 different colours interchanging, using the clone tool or something

Revolution - Dancing in science room

Revolution two -Sitting at a table (location = Gym) for first round, all smart and nicely laid out, chucks table cloth at camera - editing reverse shot table cloth comes back from camera scene is now messed up, would have to cut away to close ups to then be able to cut back to a performance

MAYBE MAYBE - setting up narrative of going to the field, text message/call, could lower music during this, make a scene?

Spreading the word, whisper shots (Close up), passing word on.

I’m under pressure, pressure (slow bridge) - Big open field red smoke, group of people (maybe about 6), red flag of some kind, baseball bats, cricket bats, longshot walking towards camera - can do cuts to filler shots closer up to feet walking, flags unfurling, bashing bats etc.

There's a revolution in my head x2 --- Dancing and singing on the field with smoke

LAST Chorus - Cut together everything into a mash up chorus from all the locations

Smoke Scene Information

The crowd and artist involvement in the nightclub parts of Tom Odell's Wrong Crowd video is what i aim to take inspiration from, obviously ours will be out on a field rather than in a nightclub and ours will be more of a low angle with the dancing crowd behind the artists.


Dance Studio

Here is some evidence of filming in the form of a photoshoot from the Dance Studio. It is unlikely that we will use this location in the video because of the images on the wall.



















Drama Studio

Here is some evidence of filming along with some photographs from the drama studio.


















Logo Research

Here are some logos which are from similar artists to the band we created so we are going to use these as inspiration for our own band.



Jess Glynnes logo is simple yet beautiful. It is bld and stands out, this is what we want.






Ed Sheeran - Is a simple design with his name and a dog footprint.


1D is a boy band which we can compare to. Their logo is simple aswell yet instantly recognisable.


Tensnake is our original artist.



Blues Brothers

Tuesday, 18 October 2016

Album Cover Idea

Off the back of our Album Cover inspiration post we have developed a couple of test album covers. We have used the off white background colour with the image and text on top.



We also tried out a third idea with a pattern in the background which didn't work as well. The design didn't work because the pattern made it hard to read the text.



Monday, 17 October 2016

Album Art Inspiration

Below i have listed three album covers which we are using as inspiration for our own. An aspect of the covers which we like is the simplicity with a block colour theme. The first two covers are of a very similar style with an image on an off-white canvas so it shows up on websites such as iTunes. This is an aspect we are going to include. We also liked the colour scheme of Roy Woods album along with the simplicity. The colour scheme is slightly dark for our band however the theme is something we will consider.



Friday, 14 October 2016

MTV Script

Below is a script for the presenter to read to the band. We wanted the responses to seem spontaneous so we only planned short parts of the responses.


Presenter: " Today i am at the school where it all started for the band avenue. Lets go meet the band."

Presenter: "Who are you? Tell people who might not know?"

Presenter: "Avenue is an interesting name, where did it come from?"

Avenue: Anecdote about where they lived. Lead into fan base in Iceland.

Presenter: "How is the music video coming along for your single Pressure?"

Presenter: "What type of visuals are we expecting from the music video which is coming soon?"

Presenter: "Final question. What is with the hats?"

Shotting Plan for between 18th and 22nd

This is a plan for what we want to get filmed next week between 18th and 22nd of October.


Friday, 7 October 2016

Similar Videos

This is similar dancing we want to have in our music video. It is very happy and energetic dancers. This is the type of dancing that fits our genre. We would have just have 3 people dancing about rather than a full crowd. The type of dancing if from the 70's which fits. The colour of the costumes matches the brightness and makes the video pop.



This is the sort of dancing we want to involve


Social Media

Below is a list of the social media accounts we have created and are maintaining for our band.

Twitter - @avenueofficial
Insta - @_avenue_official_
Snapchat - @avenue_official
Facebook - Avenue Official

Digi Pack Research

Below is some research into Digipaks mainly looking at front covers.

Powered by emaze

Evidence of filming

Below is some evidence of our first day of filming.















Props

Below is a lift of props we are going to use...

Suits
Hats- old fashioned
Desk
Chair
Desk items such as pens/paper
Folder
Kettle
Mug
Speaker
Sunglasses
Ties
Paint
Colour Smoke Bombs
An example of the props. Suit. Desk. Chair. Pens. Etc.

Thursday, 6 October 2016

Risk Assessment 1- Avenue

Below is a Risk Assessment for the Avenues where we are filming the opening of our music video.

Wednesday, 5 October 2016

Location Ideas


Below is a list of Locations which have been used in the shoot...


Road- one of the avenues. (Fifth Avenue was used.)

Bridge- Next to the avenue.

Play ground- In a park near the avenue in Springfield.

Field in West Hanningfield

Drama studio at GBHS.

Tuesday, 4 October 2016

Opening Sequence Practice

Today we did a practice take for our opening sequence. We ran through the dance moves, the camera angles and movement and also the editing process. By doing this practice we assessed the technicalities of the sequence. For example, the opening shot of the zoom might be avoided as it looked to unstable and we thought cutaways might look more professional.

Monday, 3 October 2016

Steal-O-Matic Video

These are the kind of shots my group and i would want in our end product.

Permission Message

This is the message we sent to Tensnake the artist who created the song Pressure that we are using for our music video task. The message was to make him aware of the fact we are going to use his song and to ask his permission.


Location Recce

Nathan and I went to the locations that we were thinking of using for our groups music video and scouted them out and took photos of certain framings; mostly of the long shots that would be used.

Low Angle Tilt Up Shot - Location: Graffiti Wall



The picture shows how we plan to use the stairs at the wall to our advantage of creating a shot that is different to the general midshots and longshots that we would continually fall back on.

(NOT) Shooting against the Graffiti Wall



We decided after looking at the location that shooting against the graffiti wall wasn't the feel that we wanted in our video, maybe if it was covered in block colours or more artistic graffiti then it would be different but this "chavy street" look doesn't fit our video in our mind.

Shooting in a grassier area, a Longshot from a High Angle



This type of location really filled the frame but you can see the concrete space in the centre which would be useful as an easy space for the band to stand and do their performance.

(NOT) Shooting inside abandoned building



We decided that firstly this shooting location would not be worth the work when we could easily shoot somewhere else and that to be able to shoot inside we would need some lighting and a generator and working with a strict shooting schedule this could be hard to work with.

Shooting longshots around this cabin, as well as other shots closer and within




This area has some interesting scenery to play with within the composition of the frame, also if we shot at this time again (sunset) I thought the lens flare could be used interestingly.

Shooting walking sequence down a road



I just like the symmetry that can sometimes be found down a road, of the nice framing that can be seen. We also thought of doing these shots down one the other avenues nearby...


As you can se this length of the road vastly improves the shot, giving that real sense of depth and as seen on the photo of the map we have six different avenues to choose from on the day that we shoot this location, so we can find the one least filled up with cars.

Longshot of group walking across field (red smoke)



This field with the lighter ground compared to the green hedgerows and trees and blue sky makes for a nice three colour spread across the frame and picture (even though the colour was going by this time, this shot at Golden Hour would be fantastic).

Other Locations :::